Behind the Mall

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Behind the Mall is an exploration of the visual propaganda of mobile food advertising. Its central theme is the industrialization of our food and the dulling of our perception to a point where we are removed from any direct knowledge of our food production. It is also intended to reveal both the humour and irony in our everyday landscape that are not always immediately evident.

[view exhibition documentation below]

: Steak, Santa Fe Springs, California, archival ink jet print on varnished canvas (40×60 inches), 2006

: Vitamin Water, Wilshire Boulevard, Los Angeles, California, archival ink jet print on varnished canvas (40×60 inches), 2006

: Bon Départ Laval, Route 117, Laval, Québec, archival ink jet print on varnished canvas (40×60 inches), 2003

: Riceburger, Gloucester Road, Hong Kong, China, archival ink jet print on varnished canvas (40×60 inches), 2006

: Riendeau Vegetables, 1729 Rang Saint-Antoine, Saint-Rémi, Québec, archival ink jet print on varnished canvas (40×60 inches), 2006

: Arome Bakery, Jaffe Road, Hong Kong, China, archival ink jet print on varnished canvas (40×60 inches), 2006

: Décadent Chocolate Chip, Workman Street, Saint-Henri, Québec, archival ink jet print on varnished canvas (40×60 inches), 2005

: Salami, Aberdeen Avenue, Westmount, Québec, archival ink jet print on varnished canvas (40×60 inches), 2004

: Striped Fish, behind the Benson Hotel, Portland, Oregon, ink jet print on matte paper (12×16 inches), detail from Food Grid (70×220 inches), 2007

: Burger, Wilshire Boulevard, Los Angeles, California, ink jet print on matte paper (12×16 inches), detail from Food Grid (70×220 inches), 2006

: Donut, Jarry Street East, Saint-Michel, Québec, ink jet print on matte paper (12×16 inches), detail from Food Grid (70×220 inches), 2006

: Fruiterie 440, Boulevard Saint-Jean, Pointe-Claire, Québec, ink jet print on matte paper (12×16 inches), detail from Food Grid (70×220 inches), 2004

: English Muffin, 3rd Avenue, New York, ink jet print on matte paper (12×16 inches), detail from Food Grid (70×220 inches), 2004

: Denny Bangers, Gas Station, Dingle, Ireland, ink jet print on matte paper (12×16 inches), detail from Food Grid (70×220 inches), 2006

: Sodifruit Cantaloupe, Boulevard Pie-IX, Montréal,ink jet print on matte paper (12×16 inches), detail from Food Grid (70×220 inches), 2004

: Weston Bread, 46th Avenue, Dorval, Québec, ink jet print on matte paper (12×16 inches), detail from Food Grid (70×220 inches), 2007

: Shaw’s Fruits, Highway 495, Massachusetts, ink jet print on matte paper (12×16 inches), detail from Food Grid (70×220 inches), 2006

: Broccoli Girl, Viau & Fils, Vaudreuil-Dorion, Québec, ink jet print on matte paper (12×16 inches), detail from Food Grid (70×220 inches), 2006

: Napoléon Coffee, boulevard St-Laurent, Montréal, ink jet print on matte paper (12×16 inches), detail from Food Grid (70×220 inches), 2006

: Romeo, Plaisirs gastronomiques, Boisbriand, Québec, ink jet print on matte paper (12×16 inches), detail from Food Grid (70×220 inches), 2006

Exhibitions

: Behind the Mall, installation view, Articule, Montréal, 2007 © Guy L’Heureux

: Behind the Mall, installation view, Articule, Montréal, 2007 © Guy L’Heureux

: Behind the Mall, installation view, Articule, Montréal, 2007 © Guy L’Heureux

: Behind the Mall, installation view, Articule, Montréal, 2007 © Guy L’Heureux

: Photographic Resource Center, installation view, Boston, 2007

Selected Solo Exhibitions: Articule, Montréal, 2007; “What’s for Dinner?”, Silver Eye Center for Photography, Pittsburgh, 2007; DeLeon White Gallery, Toronto, 2007 | Selected Group Exhibitions: Photographic Resource Center, Boston, 2007; Houston Center for Photography, 2008. The Behind the Mall solo exhibition is made up of eight 40×60 inch archival ink jet prints on varnished canvas presented on stretchers, along with a 70×220 inch grid, composed of seventy-eight archival ink jet prints on matte paper. | Selected Reviews: Fabien Deglise, “Popote roulante : La femme qui courait après les camions expose des photos de poids lourds aux flancs de bouffe géante“, Le Devoir, 11 mai 2007. Mary Thomas, “Sharp food images keeps photog trucking“, Pittsburgh-Post Gazette, Ocotober 18, 2007. | Web/Print : A portfolio of images from the series appeared in FOOD (web|print), co-published by Alphabet City, Toronto and MIT Press, Cambridge, 2007.